- Listen to Ron's Interview with Jim Rowe -  

Improving Poor Employee Communication Skills—BEFORE They’re Hire

Episode description:  

In an age of when technology has become an integral part of virtually every workplace, you might think that STEM skills—science, technology, engineering and math—are the top skills sought by corporate managers when looking for new hires. Not so. Several studies have shown that the top two skills that 75% of managers look for in recent college graduates are the “soft skills” of critical thinking and communication. And a large percentage of these managers rate recent graduates as lacking in these important skills. This “Skills Gap” has had serious consequences, with poor communication skills costing companies an estimated $3 billion a year and poor writing skills costing $400 billion a year. In today’s episode, Jim Rowe, a seasoned marketing expert, talks about what he decided to do about this skills gap when he retired after more than 45 years in his field. He would write a book, but not just another boring business book. Inspired by the best-selling “Who Moved My Cheese?” Jim wrote a simple fable to provide managers and HR personnel with a practical training tool to teach a structured process of critical thinking. His book, “Get Your Ducks in a Rowe,” has actually grown into two books:  Book 1, which teaches Jim’s simple 10-step business communication formula to critical thinking; and Book 2, the A-D-A-P-T-E-R Method, a holistic approach to strategic business communication. Jim’s books have already been introduced in a number of educational institutions—to highly acclaimed reviews—and his approach may eventually change how students learn these fundamental skills—BEFORE they graduate to their first jobs.

Guest description:

Jim Rowe spent the majority of his career as a Strategic Brand Marketer & Agency Owner including: Brand Manager Coke; VP Marketing in Wines & Spirits; President of 2 small Saatchi Divisions; Owner/Sr Partner & HR Director at MME – a NYC marketing agency for 27 years. He is now CEO of Jim Rowe Marketing, yet focuses most of his time as Author and Speaker to promote his 2-book fable series called “Get Your Ducks In a Rowe” to teach both students and executives the sorely needed Soft Skills of Critical Thinking and Communication. The books are currently being used as textbooks in 2 universities…so far. In his spare time Jim is a lead guitarist and harmony singer in The Song Island Band and a struggling golfer who is now finally more often in the 80’s! He’s married to his girlfriend for 45 years, has 3 children, and finally 3 grandchildren who obviously think he’s cool.

Host:

   Facebook: https://www.facebook.com/RonRoel

         https://www.facebook.com/Roel-Resources-LLC-489865071061329

   LinkedIn: https://www.linkedin.com/in/ron-roel-5386056/

   X: @roelresources

Guest:

   Contact: Jim@JimRoweMarketing.com

   Facebook: https://www.facebook.com/jim.rowe.543

   LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/

   X: @jamestrowe

Keywords: marketing, communication, critical thinking, STEM, Soft skills